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Saturday, September 13, 2008

Google Chrome -- Integrated Search and Bookmarks

Google Chrome Browser Google Chrome is the new, free browser from the world's most popular search engine which is an effort to dethrone Internet Explorer from its lead as the most popular browser.

GoogleInc. posted its biggest gain in four months in Nasdaq trading after introducing a browser to challenge Microsoft's decade-long dominance of the market. The program, known as chrome, will isolate flawed web pages so users can close them without shutting down the entire browser, and will make it easier to run other applications without downloading them to a computer, Google said.

The software opens a new front in Google's fight with Microsoft, whose Internet Explorer controls more than 70/ of the browser market. Google is trying to parlay its success over Microsoft in online searches into an effort to court users who want e-mail, calendars and word processing through a browser instead of products such as Microsoft's Word and Excel.

Continued...

"They're looking at the big picture of their business," said David Smith, a Gartner analyst in Bedford, New Hampshire. "They're looking at the speed at which browser development is going and they're trying to accelerate it." Google faces an uphill battle against internet Explorer, Which has led the browser market since it passed Netscape Communications' Navigator in 1999, because the Microsoft program come pre-installed on personal computers. Internet Explorer's lead in the Web browsing market is followed by Mozilla Corp's Firefox with 20/ and Apple's Safari with 6.4/, according to research firm Net Applications of Aliso Viejo, California.

A loss of browser users to Google might curb Microsoft's ability to lure people to its search engine, the default option for Web queries on Internet Explorer. Microsoft, the world's biggest software maker, released a new version of Explorer last week for testing. The software lets users control whether it saves the sites they've visited and can keep Internet sites from tracking user activity.

"The browser landscape is highly competitive," said Dean Hachamovitch, general manager Internet Explorer, in a statement. "People will choose Internet Explorer 8 for way it puts the services they want right at their fingertips, respects their personal choices about how they want to browse and, more than any other browsing technology, puts them in control of their personal data online."

Google is the default search engine on Firefox, Safari and Opera Software ASA's Opera, browsers that represent about 27/ of the market combined. Chrome's address bar may also help Google attract users. It will have a double function, allowing people to type in web site location and offering suggestions for Google searches. That may help keep people from going to Microsoft or Yahoo for their Internet queries, Gartner's Smith said.

Click here to visit the Google Chrome website and download the free browser.